I’m Kathy — a senior digital marketing consultant with over 20 years of experience helping B2B companies execute smarter. I partner with SaaS companies, service providers, startups, and in-house marketing teams to move complex marketing projects forward — from full website launches to paid media, SEO, and CRO.
Clients bring me in when their internal capacity is stretched, timelines are tight, or they need an experienced partner to take the lead and get results.
Before founding Paterson Digital, I spent over a decade leading digital marketing strategy for global organizations in the information management space — managing cross-functional teams, agencies, and large-scale programs .
I’ve helped B2B businesses deliver:
30+ website and platform launches
Rebuilt SEO and Google Ads programs from the ground up
Scaled marketing performance through conversion optimization
Cross-functional execution when internal teams are at capacity
I am currently based on the Central Coast of NSW, Australia, I support clients across Australia, Canada, the U.S., and internationally.
I partner with B2B companies across SaaS, services, and tech — from solo founders to in-house teams. Some need a hands-on strategist to lead execution. Others need a senior partner to step in when internal capacity is stretched or projects stall.
My approach is flexible, direct, and built for execution. You won’t find intake forms, junior handoffs, or bloated processes — just honest advice, clear communication, and senior-level support that gets things done.
Engagements include:
One-time projects (like website launches or paid media rebuilds)
Ongoing monthly consulting
Strategic advisory or fractional leadership support
20+ years managing digital marketing projects and campaigns across multiple industries and markets.
You work directly with me from start to finish — no junior staff or handoffs.
No jargon or generic advice — just tailored, practical recommendations you can act on immediately.
Every engagement is built to deliver real impact — more leads, better ROI, and faster execution across your marketing channels.
Project-based, ongoing retainers, or advisory — customized to fit your stage, team, and growth goals.
Plan, manage, and launch your website or platform successfully — on time and on budget.
Build and optimize Google Ads, LinkedIn Ads, Meta Ads, and Bing campaigns that efficiently generate qualified leads.
Run data-backed tests to improve user experience, increase conversions, and maximize ROI from your existing traffic.
Keep complex multi-channel marketing programs moving — adding senior-level execution when your internal team needs extra capacity.
Develop search strategies that improve rankings, drive organic traffic, and generate sustainable growth.
Get hands-on, senior-level digital marketing support — without the overhead of a big agency.
