I help B2B companies simplify complex marketing initiatives — from full website and platform launches to SEO, paid media, CRO, and program execution. Whether you need hands-on help or senior-level leadership, I offer flexible consulting support that fits your team and goals.
Plan, Manage, and Launch Successfully
A website redesign or rebuild can quickly become overwhelming. I help businesses plan, manage, and launch websites with full project oversight — ensuring your investment delivers without the delays, scope creep, or miscommunications that derail so many builds.
I coordinate your internal team, designers, developers, and vendors to keep every part of the project moving smoothly.
Benefits:
Launch your website on time and on budget
Avoid costly mistakes, rework, and scope creep
Clear project timelines and deliverables
Fully managed process — stay informed, not buried in details
Seamless coordination across your development partners
Drive Qualified Leads Efficiently
Paid search and social media ads can fuel fast growth — or drain your budget if poorly managed. As a Google Ads and paid media consultant, I help structure, optimize, and manage campaigns that deliver strong ROI while avoiding wasted spend.
From search to LinkedIn and Meta, I create fully optimized campaigns tailored to your goals and audience.
Benefits:
Lower cost-per-lead through better audience targeting
Ongoing campaign optimization and scaling
Google Ads account audits, restructures, and rebuilds
Cross-channel paid media strategy (Google, LinkedIn, Meta)
Transparent reporting with clear performance reviews
Build Long-Term Organic Growth
SEO is one of the most cost-effective ways to generate consistent, qualified leads — but only when it’s done right. I help businesses develop SEO strategies grounded in real search data, technical foundations, and high-quality content that earns rankings over time.
Whether you’re optimizing existing pages or building new ones, my SEO consulting focuses on driving both visibility and business outcomes.
Benefits:
Target the keywords your buyers are searching
Improve rankings and grow organic traffic sustainably
Conduct technical SEO audits and optimization
Develop on-page SEO strategy, content, and optimization plans
Build domain authority and long-term search visibility
Turn More Visitors Into Customers
Driving traffic is only half the equation. Conversion rate optimization (CRO) helps unlock more value from your existing traffic by improving customer journeys, testing key elements, and removing friction that blocks conversions.
Through data-backed testing and analysis, I help you continuously improve performance across your site and campaigns.
Benefits:
Identify where visitors are dropping off
Run A/B tests to validate improvements
Optimize landing pages, forms, and calls-to-action
Increase leads and sales without increasing ad spend
Provide actionable insights based on real user behavior
Keep Complex Projects Moving Without Overwhelming Your Team
Many B2B companies know what needs to get done — but internal bandwidth often slows progress. I help businesses execute multi-channel marketing programs by managing projects across website, SEO, paid media, CRO, and digital operations — providing senior-level oversight, coordination, and hands-on delivery to keep your growth initiatives moving forward.
Benefits:
Keep projects moving without overwhelming internal teams
Add senior-level execution capacity across marketing channels
Fully managed coordination of cross-channel initiatives
Flexible support based on your stage, team size, and priorities
Clear communication, reporting, and accountability
20+ years of hands-on marketing experience managing complex projects and driving real business results.
You work directly with me — no agencies, no junior staff, no unnecessary layers between you and the work.
Engagement models that fit your needs: one-time projects, ongoing retainers, or fractional marketing leadership.
No confusing reports or marketing jargon — just clear communication, honest advice, and straightforward execution.
Successfully managed 30+ digital projects across SaaS, service providers, startups, and growing B2B businesses.
I work primarily with B2B companies — including SaaS businesses, service providers, startups, and in-house marketing teams. My consulting helps businesses simplify digital marketing execution, whether you’re launching a new website, improving SEO, optimizing paid media, or managing complex marketing programs.
No — I work with businesses globally. While I’ve recently relocated to Australia, I’ve spent much of my career working with companies across Canada, the US, and internationally. I continue to partner with clients throughout North America, Australia, and beyond.
CRO focuses on improving your website’s ability to turn visitors into leads or customers. I use data analysis, A/B testing, user behavior insights, and landing page optimization to increase conversion rates — helping you generate more leads without increasing ad spend.
Both. I offer flexible consulting depending on your needs — whether that’s a one-time website project, paid media setup, SEO audit, or ongoing monthly support. Many clients also work with me for ongoing marketing program execution, where I help manage projects across multiple channels as their business grows.
Yes — many of my clients have in-house marketing teams and bring me in for extra senior-level support, leadership, or execution capacity. I collaborate closely with internal teams to help execute projects, manage cross-channel campaigns, or fill expertise gaps where needed.
I’m not a website developer or designer. My role is to lead and coordinate the full project — managing developers, designers, content teams, and other vendors to ensure everything stays on track. I help scope the work, manage timelines, and oversee execution, so you have one point of contact throughout the project.
Yes — if you’re unsure where to start, I’m happy to review your current situation and recommend which areas to prioritize based on your business goals, resources, and timelines.
Yes — I manage full campaign setup, optimization, and ongoing management across Google Ads, LinkedIn Ads, Meta Ads (Facebook/Instagram), Bing Ads, and other paid media platforms. My focus is on building well-targeted campaigns that drive qualified leads, reduce cost-per-lead, and support your broader marketing goals.
Yes — website project management is one of my core services. While I’m not a developer, I lead website projects from concept through to launch — managing timelines, coordinating vendors, and ensuring projects stay on track and on budget. I’ve successfully managed 30+ website and platform launches across SaaS, B2B, and service industries.
My SEO consulting focuses on long-term, sustainable growth — built on keyword research, technical SEO audits, on-page optimization, and content strategy. I tailor each SEO program based on your business goals, search intent data, and opportunities to improve rankings, organic traffic, and search visibility over time.
You work directly with me — no agencies, no junior staff, no layers. With 20+ years of experience managing website launches, SEO, paid media, CRO, and full marketing programs, I bring hands-on senior-level expertise, clear communication, and real-world execution experience that helps projects move faster.
Yes — many clients hire me to manage broader digital marketing programs across multiple channels. I help coordinate website projects, SEO, paid media, CRO, and marketing operations — providing senior-level execution support to keep projects moving when internal teams are at capacity.
Most projects can begin within 1–2 weeks, depending on scope and my current availability. I always start with an initial consultation to understand your needs, then outline next steps and timelines.
Yes — for some clients I provide ongoing advisory support or fractional leadership, helping guide digital marketing strategy, oversee execution, and fill senior-level gaps on your team.
If you’re ready to move a website project forward, improve SEO, optimize paid media, or get senior-level execution support — let’s talk.
